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What is Digital marketing

Digital Marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. This can be done with the use of different techniques, such as SEO, SEM, social media marketing, email marketing, etc. Digital Media Platforms provide access to customers and clients at any time, in any place and on any device - on desktop computers, mobile phones and other digital media devices. Digital marketing is a component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Digital marketing channels include tasks such as paid search-engine marketing, cost-per-click advertising, online adver games, display advertising and mobile advertising.

 

Pay for this class and learn about Digital Marketing! You"ll explore how digital marketing can both support and develop relationships between consumers and businesses. Additionally, you will gain an understanding of how digital technologies are reshaping advertising, customer interactions, business-to-business exchanges, entertainment, communication and more. Think digital. Think advertising. Think marketing. Digital marketing is a blanket term used to describe all communication channels over the internet. With advancements in technology and the accessibility of the internet in everyday life, digital marketing has become an increasingly essential tool for all businesses, ranging from large corporations to small local shops.